Brand Guidelines
Amber·Blake
Conscious Connections
01 — The Mark
An intertwined AB, drawn as a single ribbon.
The monogram is the signature of the practice — a continuous calligraphic line where the A and B share a stroke. It is rendered in the rose-gold gradient and is the preferred mark wherever a single emblem is needed.
Clear space
Give it air.
Maintain clear space around the monogram equal to the height of the upper loop. Never crowd, rotate, recolour outside the approved palette, or stretch the mark. On busy imagery, place it within a quiet field.
Master artwork — supplied
These are the original master files supplied for the identity. The vector monogram above is redrawn from this artwork — stroke crossings and the apex of the A tightened so the points stay crisp at any scale.
02 — Colour
A heritage palette — warm stone, rose & gold.
Soft plaster neutrals carry the work; gold and rose are reserved for accent — the gilt edge, never the wall. These five tones are the core of the identity.
03 — Typography
A serif that speaks, a sans that steps back.
Cormorant Garamond carries every headline and the wordmark — high-contrast, unhurried, couture. Jost handles labels, navigation and body — geometric, quiet, set in light weights with open tracking.
Concision in style — precision in thought — decision in life.
Bespoke sourcing across property, yachts, health & wellbeing retreats, art, locations and tailor-made life experience.
04 — Voice
Twelve verbs, one creed.
The language of the practice is a sequence of intentions — restrained, deliberate, never loud. It closes on a single line.
Discover Embrace Curate Nurture Develop Enhance Fortify Reflect Evolve Emanate Transcend Inspire
Be Benevolent.
Be Intuitive.
Be Infinite.